Malaysia Aviation Group Launches Journify:

Malaysia’s Integrated Travel and Lifestyle Platform for Consumers to Discover, Plan and Shop

KLIA, 12 July 2021: Malaysia Aviation Group (MAG) is excited to announce the introduction of Journify, an integrated one-stop travel and lifestyle digital platform that represents MAG's third business, focusing on providing end-to-end travel solutions, complementing its established strength and expertise in the airline and aviation services businesses.

Journify is set to transform the consumers’ experience on digital platform, anchoring on travel and lifestyle, offering a highly personalised travel experience solution that allows consumers to have access to information and knowledge to 'discover' places of interest that suit their preferences and needs, facilitating them to 'plan' for a customised and bespoke experience and completing the process with a marketplace that allows them to 'shop' for the products and services they need, anytime and anywhere.

This includes browsing and discovering the best tourist spots and attractions, arranging for a local tour guide at the destination, getting specialty coffee from an artisan café, purchasing merchandise from local brands or businesses and having them delivered to their doorstep. Uniquely, all the tasks can be done via Journify on journifyshop.malaysiaairlines.com and Malaysia Airlines’ app, making customers' holistic travel and lifestyle experience unforgettable and frictionless.

Journify is proud to introduce the first-of-its-kind flagship experience through the Journify2U service, allowing customers departing from Kuala Lumpur International Airport to have their products purchased on the Journify app with the option for their purchases to be delivered to them at the boarding lounge. This is the first ever innovative offering in the world, integrating the air travel experience with e-commerce, presenting an absolutely seamless and effortless experience.

Launching on a Beta platform, Journify promises more features and functionalities that will be added progressively.

Group Chief Executive Officer of Malaysia Aviation Group, Captain Izham Ismail, said, "Journify marks a significant milestone in our transformation journey towards becoming Asia's leading travel and aviation services group delivering customised and digitalised end-to-end travel solutions, transforming the Group from just an airline to a holistic travel solutions provider.

I am delighted to share that Journify is an initiative created, conceptualised and designed by our internal talents within MAG with skills developed in the travel and hospitality scene who shares the passion for making Journify a premier travel and leisure platform in the region.

I truly believe Journify would be the future gateway to discover unique offerings that integrates multiple functions and features, expanding the Malaysian Hospitality experience beyond our customer's journey and their day-to-day lives," he added.

The platform has over ten categories of merchants, points of interest, from cafes and restaurants to entertainment outlets, attractions, shopping malls and more, with multiple brands including luxury brands and local favourites such as Batik Boutique, Tiarasa Escapes, La Patisserie, Nestar, Whittard by Bakhache Gourmet and Chef Wan Gourmet just to name a few.

Besides exploring the multitude of offerings that are easily and conveniently accessible, Journify rewards customers with Enrich Points for every spend on transaction made via the platform, that can be used to redeem for hotel stays, F&B dining vouchers, Golden Lounge access, online shoppingvouchers, medical screenings, free flights and more!

To celebrate the launch, Journify offers customers a chance to enjoy great savings with discount evouchers for selected Malaysian brands. Be the first to grab the RM1 deals on delicious meals provided by La Juiceria, Super Saigon and Hawker Hall and even the luxurious handcrafted Pasotti Umbrellas. Other offers include great discount vouchers from Pressto or TableApp Elite, a membership programme which allows members to redeem over 300 signature dishes for free at over 100 participating restaurants in Klang Valley.

Don’t miss out on Journify at journifyshop.malaysiaairlines.com or download the Malaysia Airlines app if you don't already have it on your phone! Customers are also welcome to explore and share their feedback and suggestions on Journify via an online form here.