Enrich by Malaysia Airlines Partners BonusLink to Offer Enhanced Benefits and Flexibility for Members

Win Up to 10,000 Enrich or BonusLink Points Now

KLIA, 6 October 2022: Enrich, the award-winning Travel and Lifestyle Loyalty programme of Malaysia Airlines today, announced an enhanced partnership with Malaysia’s first premier consumer rewards program, BonusLink to offer its members nationwide enhanced benefits and flexibility for members to collect Points and enjoy more rewards. 

With this collaboration, Enrich members will be able to convert their Enrich Points to BonusLink Points and vice versa, making it easier for respective members to redeem rewards such as cash vouchers, evouchers, flight tickets, Gift Cards, seat upgrades, access to Malaysia Airlines Golden Lounges, shopping deals, bill payments and many more, offered through both loyalty programmes and its partners. A minimum of 1,200 Enrich Points can be exchanged for 2,400 BonusLink Points, while every 2,000 BonusLink Points can be exchanged for 300 Enrich Points. 

Enrich and BonusLink launched a special campaign to celebrate this enhanced partnership from 6 October to 19 October 2022, allowing members to gain additional rewards when they convert Points. 

Members who convert a minimum of 6,000 Points from/to Enrich and BonusLink points will stand a chance to win exclusive prizes which include hotel vouchers for three days/two nights stay at The Lake House Cameron Highlands, lifestyle vouchers, shopping vouchers and fuel vouchers. Out of a total 15 prizes, 4 lucky members can look forward to winning up to 10,000 Enrich Points or BonusLink Points. 

According to Group Chief Marketing and Customer Experience Officer of Malaysia Airlines Berhad, Lau Yin May, “This partnership with the BonusLink Loyalty Programme provides our customers more choice in how to spend their accumulated points beyond travel-based redemptions with the option of shopping at the partner merchants under the BonusLink banner. Additionally, BonusLink members can convert their BonusLink Points for their travels, hotel stays and various other lifestyle rewards within Enrich. 

I am also thrilled to announce that Enrich will hold a one-day 10.10 Enrich Mega Sale on 10 October 2022, exclusively for members to enjoy a 10% discount on flights and e-voucher redemptions, as well as a 1,000 Enrich Points discount when booking stays through enrichhotels.com that gives members access to over 400,000 hotels worldwide. This is a fantastic opportunity for members to utilise their points to spend on their favourite brands or plan a vacation they've been meaning to take. Furthermore, the flights and hotel deals are available until 31 March 2023, accessible to all Malaysia Airlines destinations except China.” 

Melvin Ooi, CEO of BonusLink shared “With Malaysia being at the endemic phase of the COVID-19 recovery, traveling has slowly started to become a topic of interest once again for almost all Malaysians - whether it is domestic or international. We, at BonusLink, strongly believe that this partnership with Enrich, will be the start of something spectacular for our members in providing them an extra incentive when it comes to traveling, lifestyle and everyday bonuses. 

Expect something big from BonusLink starting from next week onwards till the end of 2022 where we will be featuring weekly themes exclusively for the BLINK App members. Be surprised with our latest lifestyle partners that we have recently onboarded that will cater consumers’ everyday needs. 

Find out more about the campaign offers at enrich.malaysiaairlines.com/enrichbonuslink and sign up as an Enrich member at Enrich website for free to enjoy amazing benefits and welcome rewards as well as start earning and redeeming Enrich Points on flights and other Enrich wide range of lifestyle partners, including F&B, hotel stays, spas, premium retail brands and even point conversions with other loyalty programmes. For more details, visit enrich.malaysiaairlines.com. 

Users can register for the BonusLink membership by downloading the award-winning BLINK App. Simply search for "BonusLink" on the iOS, Android or Huawei Stores, available only in Malaysia. The BLINK App has won in the 2021 Malaysia Technology Excellence Award under the category of Mobile – Marketing and Public Relations. Users who download the BLINK App gets to enjoy exclusive vouchers as a welcome gift