Malaysia Aviation Group Partners with Kenny Loh Couture to Preserve Peranakan Heritage, Culture and Traditions Through Sustainable Efforts

Limited-edition handcrafted beaded shoes by Kenny Loh Couture are now available on Journify

Penang, 5 August 2022: Malaysia Aviation Group (MAG) partners with Kenny Loh, an inspiring local designer to launch a limited-edition beaded shoe collection in George Town today, in preserving the peranakan heritage, culture and traditions through sustainable efforts and revitalising the local craft scene and its artisans through upcycling efforts.

The Kenny Loh x MAG Sustainable Tomorrow Kasut Manik (beaded shoes) features a unique blend of skilled heritage craftsmanship using upcycled materials from Malaysia Airlines' iconic batik kebaya. Each pair of shoes are 100% handcrafted with 2000 beads by local artisans from Kenny Loh Couture. While traditionally worn as flats, this collaboration exhibits a modern twist with comfortable two-inch block heels, perfect for the modern-day woman. Inspired by delicious traditional Nyonya kueh (sweet Peranakan cakes and desserts), the shoe's diamond motifs flawlessly encapsulate the rich history of the Peranakans while preserving skillful craftsmanship that is slowly disappearing.

The shoes come in a range of sizes, from EU 37-41, and are available in three stunning colours: Penang Green, Singapore Red and Melaka Blue. Named after the three settlements in the Malayan Peninsular that became home to the Peranakan community, the vivid green, red and blue are the perfect balance of vibrant Peranakan design and colours of Malaysia Airlines.

True to Peranakan customs, each shoe colour symbolises a unique meaning, with green representing growth and renewal; red, often associated with passion, prosperity, and good luck; and blue, a colour of healing and tranquility. These elegant shoes also come with a beautiful batik dust bag, also made using upcycled fabric from the iconic Malaysia Airlines kebaya. These exclusive handcrafted beaded shoes will also be made available via MAG’s travel, lifestyle and e-commerce platform, Journify at Journify website.

Group Chief Sustainability Officer of MAG, Philip See, said, “We at MAG believe that our customers should be able to enjoy the finer things in life while remaining conscious of our role in caring for the planet. We are pleased to collaborate with Kenny Loh to jointly reduce waste while educating the newer generation on the local craft scene and its artisans. Sustainability is at the forefront of MAG’s Long-Term Business Plan 2.0, as we aim to become Asia’s Leading Travel and Services Group. We willpromote socio-economic development to achieve our commitment towards net-zero carbon emissions by 2050 progressively.”

On the same positive note, Mr. Kenny Loh, founder of Kenny Loh Couture, commented, “It truly is an honour for me to be a part of MAG’s sustainability story. Not only are we reducing waste by upcycling high quality materials from Malaysia Airlines’ iconic batik kebaya but I am extremely touched by MAG’s efforts in preserving and protecting the history and heritage of Baba Nyonyaculture. These kasut manik (beaded shoes) will not only be a fashionable statement but also an appreciation for the artisans who are continuing the traditional craft of beading.

In July 2022, Kenny Loh designed several amazing kebaya created specifically for the Firefly cabin crew who flew to and from several sectors such as Subang, Penang, Alor Setar, Terengganu, Kota Bharu and Langkawi Island in conjunction with George Town's UNESCO World Heritage Day 2022.

The Group has taken feasible steps to reduce its carbon footprint within its business operations, guided by the MAG Sustainability Blueprint launched in 2021. This includes bio-composting food waste from flights, enhancing fuel efficiency measures, repurposing scrapped aircraft parts into new products, being the first Malaysian-registered commercial aircraft using Sustainable Aviation Fuel (SAF), organising a sustainable fashion show featuring bespoke luxury handbags designed by homegrown designer THESELINA, and most recently, operated its first passenger flight using SAF from Kuala Lumpur to Singapore.

Visit Journify at Journify Shop or download the Journify app to get the latestinformation and purchase from over 1,000 premium products available on Flagship Store, featuring products on MHartisans, MH-branded merchandises with AirDry as well as ‘Airline Exclusive’ products like our Signature Satay and inflight Cool Treats ice cream and other exciting deals!