Enrich by Malaysia Airlines serves up a feast for the senses with its fine dining partnership with OpenHouse

Kuala Lumpur, 19 August 2020: Malaysia Airlines’ frequent flyer programme Enrich, is delighted to introduce its partnership with a fine dining establishment in a collaboration with OpenHouse, further bolstering the value offered to its members. Members will be able to earn Enrich Miles when dining, and pay for their delicious meal with Enrich Vouchers, which they can redeem online in exchange for their accumulated Miles.

OpenHouse is a modern fine dining Malaysian restaurant located at the heart of Kuala Lumpur city centre that weaves generational recipes, a delightful space and warm hospitality into a gastronomical experience for the senses.

Andrew Wong, Founder of OpenHouse said, “We are immensely thrilled to partner with Enrich and our national carrier Malaysia Airlines in bringing this dining experience to their esteemed members. We want more Malaysians to experience old recipes revived as fine dining cuisine and keep them alive in a modern setting. Some of our ingredients are jungle foraged, and for many of us living in the city, we may have never even heard of it. We look forward to welcoming Enrich members with our warm Malaysian hospitality too.”

To celebrate the launch, Enrich members get to enjoy Double Enrich Miles with 2 Enrich Miles earned for every RM1 spent with a minimum spend of RM100. In addition to that, they will receive a complimentary Welcome Drink exclusively for Enrich members when they dine at OpenHouse. The exclusive launch offer begins today and will last until 31 October 2020, so members can head over to enjoy an unforgettable culinary experience at OpenHouse!

The partnership with OpenHouse adds to the foray of lifestyle partners of Enrich as well as innovative initiatives undertaken to continuous offer exciting privileges to its members, including the recently introduced partnership with leading international travel services provider, Trip.com and the launching of the self managed online platform, Enrich BizConnect, for SMEs to purchase Enrich Miles.

Malaysia Airlines’ Group Chief Marketing and Customer Experience Officer Lau Yin May said, “We are proud to be partnering with OpenHouse, a living tribute to creating amazing food and fine dining using authentic Malaysian flavours. Through this partnership, we’re creating even more value for our loyal members with another s tellar addition to the myriad of options for our members to redeem and earn Enrich Miles."

“Malaysia Airlines is committed to supporting our local businesses and entrepreneurs during these troubled times by working together to rejuvenate the travel and hospitality industries. Together with our valued partners, we are bringing “Fly Malaysia” to greater heights by providing the most authentic and unforgettable experience s uniquely known as Malaysian Hospitality be it when you travel with us head off for a night on the town or kick back and relax on a weekend getaway!"

“Enrich seeks to provide our members as many ways to benefit from the programme, ensuring we deliver our promise as a premium lifestyle household brand – one that goes the extra mile beyond just a being traditional frequent flyer programme. We have many more surprises in store, so stay tuned for more updates!”

Not an Enrich member yet? Sign up for free at www.enrich.malaysiaairlines.com to enjoy exclusive access to travel privileges and lifestyle rewards. For more details, visit https://www.malaysiaairlines.com/enrich. To make sure you never miss out on great deals like these as well as our many exciting and exclusive promotions, download the Malaysia Airlines app today!