Journify Celebrates First Anniversary with Discounts of up to 30% on Purchases Via Its E-Commerce Platform

Great deals, fun activities and a chance to win a pair of flight tickets await shoppers as part of its anniversary celebration

Petaling Jaya, 20 July 2022: Journify, the integrated one-stop travel and lifestyle digital platform by Malaysia Aviation Group (MAG), commemorated its one-year anniversary with a Birthday Bash held at 1 Utama Shopping Centre earlier today. From now until 24 July 2022, customers who’re visiting Journify’s Birthday Bash event area located at LG Oval, 1 Utama Shopping Centre will get to see, feel and experience some of the products on Journify and enjoy great deals and exciting activities, including a chance to win a pair of flight tickets to anywhere in Malaysia!

As part of the month-long celebration, Journify is offering its members 30% off, double Enrich Points and free shipping, supported by its logistics partner, DHL, on all purchases made via its online platform until 31 July 2022. Those who sign up to Journify during this promotion period will automatically become an Enrich Member and will earn 300 Bonus Enrich Points when they make their first purchase on Journify. As an Enrich Member, customers can enjoy earning Enrich Points for every purchase made on Journify, which can then be used to redeem various travel and lifestyle rewards on the platform and beyond. If customers choose not to sign up, they can still shop on Journify and checkout as a guest to enjoy 10% off their purchases during this promotion period.

To further extend the excitement, Journify is bringing the celebration on-ground, which will operate from 10am to 10pm daily, with plenty of fun activities to enjoy and be rewarded when they shop with Journify. Brands participating in this five-day event include Tiarasa Escapes, PenanLab, F&N Creameries, Karyaneka, 3Rituals, Batik Boutique, Little Joe, Kantin Lab, and MAG’s own Firefly, Enrich and Malaysia Airlines – where the airline is offering 20% off on its flights exclusively during this promotion period.

On top of the great promotions, visitors can participate in various fun activities including immersing in the world of Journify through the specially curated vortex tunnel; plenty of Insta-worthy photo opportunities, including a giant replica of Journify’s signature cat character; a human claw machine with exciting prizes up for grabs; the ‘Journify Passport to Prizes’ activity where shoppers must complete easy tasks for a chance to win a pair of flight tickets from Malaysia Airlines, and many more!

Speaking at the event, Group Chief Marketing and Customer Experience Officer of Malaysia Airlines, Lau Yin May, said, "Over the past year, Journify has provided a platform for both small, homegrown businesses and companies to market their products as an extensive service to our travel ecosystem. We are delighted with the progress made since we launched this platform a year ago, with several milestones to digitalise and facilitate seamless purchasing and browsing experiences for customers.

Today, Journify is home to over 100 merchants with over 5,000 products, including those from internal talents and homegrown brands which we are proud to collaborate with as travellers and shoppers alike can take a taste of Malaysia and its culture home with them.

We have achieved several milestones in our first year, hit over RM10 million in sales, collaborated with various partners for exclusive products, launched our own Journify mobile app earlier this year which has garnered over 1 million downloads, and delivered curated experiences for our airport passengers through the first-of-its-kind Journify2U service, and we look forward to celebrating more milestones through the coming years. This is just the beginning of our journey and we are continuously building upon our platform to make travel and lifestyle a seamless and cohesive experience.”

Launched in July 2021, Journify represents MAG's third business, focusing on providing end-to-end travel solutions, complementing its established strength and expertise in the airline and aviation services businesses. As an integrated travel and lifestyle platform, Journify provides a highly personalised travel experience solution that allows consumers to have access to information and knowledge to 'discover' new places of interest, facilitating them to 'plan' for their trips and completing the process with a marketplace that allows them to 'shop' for the products and services they need, anytime and anywhere.

The platform also provides the first-of-its-kind flagship experience through the Journify2U service, allowing domestic and now international passengers departing from or arriving into Kuala Lumpur International Airport to have their products purchased on the Journify app with the option for their purchases to be delivered to them at the boarding or arrival gate.

Take advantage of the birthday promotions and enjoy a great experience on Journify by visiting Journify official website or download the Journify app on iOS & Android, to purchase from over 1,000 premium products available on the Flagship Store, featuring products from MHartisans, MH-branded merchandises with AirDry, 'Airline Exclusive' products and many other exciting deals!